With all the elections going on here, it seems every intersection is filled with signs. Lately, I've really been trying to think more strategic for my freelance clients and this seemed like a perfect opportunity to stand out in a sea of the same. Each candidate has signs displayed back to back to back. Yeah your running for office, we got it after the first ten signs.
I sent my dentist a mockup around 10pm showing a sign with his name (which is also his practice name) "for dentist." He liked the idea and by lunch the next day, I was uploading the final layout for printing signs. Twenty-five signs were placed along Haywood and Woodruff Road, leading right to his office location with another sign out front.
Ben's office received phone calls, they heard some buzz at the pole lines and attributed seven or so new patients to the advertising. I always want to be creating work that both stands out and gets attention, but it's really satisfying to hear when that work also produces results.