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jordan fretz design | freelance graphic design & art direction | branding & logo design
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THE RIGHT TOOL NEEDS THE RIGHT LOGO

Pretty cool to see the Swan Tool Group logo I designed featured in LogoLounge. A wide range of concepts were explored before arriving at the final direction, so it was exciting to see the work recognized and published — especially with the client also being genuinely happy with the final result.

This project had a personal connection for me as well. My grandfather had a woodshop, and I grew up enjoying trips into his shop to see whatever project he was working on at the time. There was something especially rewarding about reconnecting with those memories while working on a brand tied to craftsmanship and tools.


tags: freelance logo designer, freelance design, freelance art direction, logo design, brand identity
Tuesday 05.26.26
Posted by Jordan Fretz
 

SURVEY SAYS

Breaking down 40 pages of survey results into an engaging, digestible experience was a challenge I really enjoyed. For this project, I created an e-book-style brochure, landing page, executive summary, and supporting social promotions to bring the survey to life.

The landing page includes several interactive elements, and while we could have incorporated additional graph animations, we chose to maintain a clean aesthetic that was easy to navigate and absorb. One of the highlights was an interactive SVG map animation that helped communicate the regional survey results in a more dynamic way. Clients seemed to be 100% satisfied and in graph form that wouldn’t be believable, but as far as I know it was :). See the survey landing page here RR Substitute Survey

tags: hubspot landing page design, ebook layout design, freelance landing page design, landing page UI
Monday 05.25.26
Posted by Jordan Fretz
 

STRAIGHT FROM THE ISLANDS

Packaging projects are always hard to say “no” to — even when there’s barely enough time to take them on. This was one of those projects I would normally have to pass on, but the client is an amazing person, and I’ve always had a soft spot for packaging design. Plus, it was such a unique product.

Ternate is an island in Indonesia’s Maluku Islands, known for its rich volcanic soil that’s ideal for growing spices and herbal products. After trying it myself, I could confidently say the product was excellent.

This project was a lot of fun to work on and included logo design, branding elements, and packaging development. The pouches were direct-printed, while the labels were designed as editable templates that could easily be customized and trimmed with decorative scissors before application.

Overall, the timeline was incredibly tight, but thankfully we had a long road trip ahead of us and my wife was kind enough to take the wheel while I worked through concepts, revisions, and plenty of trial and error along the way post trip. In the end, the final result came together really nicely — and tasted pretty great too.

tags: freelance packaging design, freelance brand design, freelance graphic designer, freelance graphic deisgn
Sunday 05.24.26
Posted by Jordan Fretz
 

NOT YOUR AVERAGE GOLF CLUB

As an Eagles fan, it’s tough designing something related to the Cowboys organization — but for Arcis Golf, I’d make an exception anytime. Having a connection to the NFL team, complete with thematic restaurants and player recognition throughout the property, is pretty awesome.

This site is designed to help set the tone for many of the Arcis public courses, providing an elevated aesthetic that showcases course features along with private event, wedding, and tournament offerings. The club recently completed a major transformation that includes an 18-hole putting course and additional amenities available through several membership options. More to come on additions, but see the site here Cowboys Golf Club

 
tags: Golf club, UI design, course website design, custom hubspot ui, custom hubspot design, freelance website design
Friday 05.22.26
Posted by Jordan Fretz
 

NEW NEW NEW

New product means new materials, new storytelling, new visuals, new character — new everything.

For this project, we evolved the traditional product webpage by presenting benefits and visuals in a slightly different way while also creating opportunities for cross-selling related products. Developing a new character and building a framework for her body positioning, expressions, and overall personality was especially fun.

You can see a few examples below of how the character was incorporated into the brand’s look and feel while still giving the visuals a unique style. These assets were created in vector format for use across social media graphics, trade show materials, and other brand applications, allowing us to avoid resolution and scaling issues altogether.

The updated structure of the product page has also sparked broader conversations around the direction of all product pages, and it’s exciting to see the future vision and brand alignment continuing to take shape. See the product page here on the Records Page and the new character will be popping up all over their work :).

tags: website page design, freelance hubspot design, freelance hubspot site, hubspot ui designer
Saturday 05.16.26
Posted by Jordan Fretz
 

SEEING IT BLURRY IS ACTUALLY A GOOD THING

Not every day you get the opportunity to design for something as prominent as a NASCAR race team. It was incredibly exciting to work on these with the full team at Jackson Marketing to create wrap concepts for Mobil 1 Motorsports. We have such a great team and really fun anytime we can showcase what we can do.

Our team developed two separate designs, and it was exciting to see them come to life on the track. Projects like this are always a reminder of how impactful strong visual design can be when it’s paired with such an iconic and high-energy brand. Art directed at Jackson Marketing.

Thursday 05.14.26
Posted by Jordan Fretz
 

INKTOBER 2025

A few pieces of scrap cardboard, a stick of white charcoal, and a pen — the only other ingredient I need is time.

Over the years, Inktober has really given me a refreshing creative reset through the process of holding and creating something tangible again — something that emails and endless clicking around can’t really compete with. It’s been exactly what I needed. The photos aren’t the best quality, the drawings aren’t always great, but the ideas/ doodling is necessary for me, truly therapeutic. Check out a few of the pieces below, or see many more here on the Corrugated Art Page.

tags: currgated artist, cardboard art, interactive art, interactive drawings, creative doodles, freelance artist
Sunday 05.03.26
Posted by Jordan Fretz
 
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