THE RIGHT TOOL NEEDS THE RIGHT LOGO

Pretty cool to see the Swan Tool Group logo I designed featured in LogoLounge. A wide range of concepts were explored before arriving at the final direction, so it was exciting to see the work recognized and published — especially with the client also being genuinely happy with the final result.

This project had a personal connection for me as well. My grandfather had a woodshop, and I grew up enjoying trips into his shop to see whatever project he was working on at the time. There was something especially rewarding about reconnecting with those memories while working on a brand tied to craftsmanship and tools.

---

KEEP IT SIMPLE STUPID

Keeping a mark as simple as possible is the goal of just about every logo/identity project I’ve ever done. Working with great clients and having a clear goal of the project for this one really helped set this rebrand up for success. See a glimpse at some of the rebrand below and go SEE THE FULL PROJECT. Excited to assist in fully rolling this out in the future. It’s been featured a few places now including, Communication Arts Magazine and appears in the 2023 Design Annual. Pretty cool.

THE "M" IS A BEATIFUL LETTER

From logo design to branding, templates to the HubSpot site design, this project was a lot of fun to work on. Since some of the alternate options in initial direction on the logo were well received, we took elements from those concepts to pull together a consistent but interesting brand package. The site was complete with mega-menus and hand drawn elements that really give a custom feel. This site is still in development and I’m excited to show off on completion!