Pretty cool to see the Swan Tool Group logo I designed featured in LogoLounge. A wide range of concepts were explored before arriving at the final direction, so it was exciting to see the work recognized and published — especially with the client also being genuinely happy with the final result.

This project had a personal connection for me as well. My grandfather had a woodshop, and I grew up enjoying trips into his shop to see whatever project he was working on at the time. There was something especially rewarding about reconnecting with those memories while working on a brand tied to craftsmanship and tools.