Testing tools in the real world is a heck of a lot different than saying they performed great in the lab or simulation. In the real world, there’s real outdoor elements, real rough conditions, real time that can’t be wasted, real guys and gals wanting products that can be trusted. TestedHQ takes products into the real world and gives them an actual score that can be analyzed and used to adapt final products. Ensuring a product isn’t just a great idea, it’s executed to perfection. We gave them a strong look and feel to match their market and used the “linking” concept to be used in explaining their benefits to clients. Real People. Real Perspectives. Real Results. Also I gave them a real brand guide and professional logo files. Always fun doing a rebrand and meeting new people, great group and a lot of fun to work with on this one.
BUILDING BRANDS OF BUILDERS
Some process photos of a recent logo design project for a custom home builder in Greenville, SC. I wanted to create a modern, elegant mark that still had some composition/artsy feels to it. I did show a few old school options, but everyone seemed to feel this was the best direction. Peasants included. Oh middle ages joke!!! Got em.