Case studies are pretty common to portfolios. They tell the original problem (sometimes talking over the brief), what happened over the course of the project and how the solution was arrived at. They show some work and maybe even talk over what goals were met or exceeded with some statistics (number of impressions, number of leads etc.).
My soccer and sports logos have been a good side hustle for me. I have teams, clubs and organizations contacting me for work after seeing some designs on google images, pinterest, dribble or hopefully after visiting customsportslogo.com or customsoccercrest.com. The easiest way to sell work for new projects is client seeing previous projects and admiring the thought, styles and professionalism. For some reason when I seek out work, it's more difficult to gain that level of trust and be given the time with the same level of engagement.
With this in mind I wanted to create some visuals that would put some of my designs in an environment that relates to the design itself. I thought showing some of the iterations or variations on design would give insight to the time spent on each project and the level of detail I work with. I didn't want to include all the copy points and info surrounding the project, as I feel most people glance over that anyway, but instead show compelling visuals and keep them simple. Here are the first few I have done and I am excited to do quite a few and tell the stories visually online.