For an athlete, sports fan or just live show fan is there anything better than The Original Harlem Globetrotters? I didn't know. Truthfully I had never been to a game live. I knew their theme music and sure I had seen clips of them breaking records. I knew they did the 3-man weave and the overall idea of their show, but after watching a game live, SOLD! They created an experience that really was a great time, even for myself and I'm 30. To a kid, this had to be unreal. The history from Meadowlark Lemon to Magic Johnson, Wilt Chamberlain and the list goes on and on. They've been around for over 90 years, had their own animated show, board games, spun the ball on the pope's finger and hold Guinness World Records for days. Are you kidding me? Hard to get a more awesome client to promote.
We were tasked with creating three thousand plus pieces of collateral and marketing projects each year with a consistent look and feel to promote their tours. We wanted to promote their new website, wrap the busses, direct mail and more. Yeah, alot of stuff. We had to streamline the process of getting content out for every venue/arena on a fast timeline and sometimes in multiple languages.
We got the opportunity to do exploration and rebrand the Washington Generals also, you cans see a few initial thoughts on my exploration there as well.
The players are really genuinely excited to bring joy to families and me also. That's right, I got a ball signed by a bunch of them. It's been fun to work with such a big name and be a part of such a great show.
Art directed while at Jackson Marketing.
