We took the Hyster lift truck brand back to its roots, being tough. The brand started being used in the logging industry and is over 80 years old. Working on Hyster gave me experience in how an international rebrand and ad campaign should be developed and implemented.
Working on this brand has included everything from directing photo shoots to large experiential design projects. We then extended that campaign and brand look into everything we did, including this project in Charlotte, NC.
The task essentially was to take an empty room and create an experience that would capture the brand and its heritage, complete with hologram.
Art directed while at Jackson Marketing.