New product means new materials, new storytelling, new visuals, new character — new everything.

For this project, we evolved the traditional product webpage by presenting benefits and visuals in a slightly different way while also creating opportunities for cross-selling related products. Developing a new character and building a framework for her body positioning, expressions, and overall personality was especially fun.

You can see a few examples below of how the character was incorporated into the brand’s look and feel while still giving the visuals a unique style. These assets were created in vector format for use across social media graphics, trade show materials, and other brand applications, allowing us to avoid resolution and scaling issues altogether.

The updated structure of the product page has also sparked broader conversations around the direction of all product pages, and it’s exciting to see the future vision and brand alignment continuing to take shape. See the product page here on the Records Page and the new character will be popping up all over their work :).