Let’s be honest: accounting isn't typically thought of as the most exciting profession out there. Quite the opposite. However, I’m not sure where we would be without them come tax season.
They get it, they know how to make sense of spreadsheets, w-2's, w-4's, w-whatevers. But they’re no marketing experts. We tried to push a firm to do some ads that poked fun at CFOs and even themselves.
Anyway, the work helped them stand out over competitors and sparked so much new business their taxes were more complicated then ever and probably a nightmare to do.
Art directed while at Jackson Marketing.