It’s doubtful an Accounts Payable solutions discussion is getting anyone out of their chair or even out of bed, but standing out in a space where not many are already is a welcomed opportunity. Kontrol payables creates software that has two awesome benefits for clients: 1. virtual, efficient payment solutions 2. powerful rebates. The payments going out and returns coming in fueled the inspiration in the “K” icon and new identity work. The biggest contribution may have been removing “Payables” from the logo itself. It elevated them as more than just a payables software product company to presenting themselves as experts in the financial space. This challenges their team to consult and lead clients on the bigger financial picture vs. sell a single product.
Upgrading the look of Kontrol’s brand also included creating a digital ad campaign for rolling out on LinkedIn and also creating an animated video that could tell their story.