Hoverstate is one of those clients where I can’t fully explain even what they do. They build apps, kind of. They create virtual environments and digital experiences, I guess. Basically they can create and adapt to build anything. It’s the reason the tagline we came up with was “Invent Tomorrow.” Speaking to the flexibility and technology some concepts included 3d environments and movement while others were clean and simple in thought. I included a mashup of the initial concepts here as well.
In a world where technology is constantly evolving and there are more and more opportunities to interact with people creatively (due to restrictions and all the noise watering typical ways of communication), this client really can disrupt and blow minds. Sure, there are a bunch of clients that speak to UX and CX, but having that user first approach engrained in the culture and branding is what we really wanted to go after. One way we were able to highlight this was with the imagery using code and human touch. A couple of examples included.
Anyway, I reworked the logo, provided branding direction with color palettes, typography, an asset library, tagline/ initial messaging direction, brand elements, deck template and really just helped lay some ground work to build off of. I still am not sure exactly how to describe the ins and outs of “what they do”, but now “who they are” is much easier to stand behind internally and going forward in telling that story externally.