The Little League World Series is a globally followed tournament played on ESPN. The Big League World Series, though affiliated with Little League World Series, takes place in Easley, South Carolina. And though it’s played on ESPN2, it isn't quite as well known. Our job is to bring as much exposure to it as possible with a limited budget and make the most out of donated ad space (ask to see some of the ideas that never got executed in the "we wish it ran" category).
The dual posters were placed in various locations on sliding doors and various local business' windows. The goal was to place the posters 60' 6" apart (the distance from the pitchers mound to the batter's box). The commemorative cup featured a baseball on the side with positions given for each finger and a legend for throwing each type of pitch.
The work successfully promoted the event, won multiple Addy Awards, Obie Gold, Obie Finalist and Best in Show at the Obies for the entertainment category.
Art directed while at Jackson Marketing.