In college, I was commissioned to design a crest for a local soccer club. Not a big project, but hey it's for a soccer team, so who cares and I was always looking for a book piece. Anyway, I tossed the logo onto my struggling Dreamweaver-built website and it went to #1 on Google images if you searched for "soccer crest." Who knows.
Anyway, that’s where my love for soccer branding started.
Soon after, I received multiple inquiries a month, then multiple inquiries a week and finally at least one inquiry a day. Once Penn State University called, I knew I had a solid niche. My Dreamweaver website with drop shadows and newly discovered rollover features had to go. So it’s history. Kaput. Blown up. It’s been replaced with a halfway decent micro-site. See more of my sports identity work and crest designs at customsportslogo.com.
My passion for soccer crests and sports identity is just as strong today as yesterday. I still put just as much time and thought into each club's work and the work is getting better each time. My initial goal was to get a local team to look more professional. My new goal is to get a professional team to look more professional.