When a bank hasn't changed their name since 1906—and every single one of their competitors has changed their name almost every year—then you need to make a splash. And what better way to make a splash than a Facebook app. This app would give you a custom bank name based on your choices of relevant bank options, like your favorite movie genres, animals and mustaches. Ok, we would incorporate some of the bank’s heritage information and reasons for staying consistent in a world of change.
Once we had the client go-ahead to create a Facebook app, it was off to the races. The designs were turned around within 24 hours and somehow all of our initial ideas made it into the final game. After you received your final bank name, you could share it on your page and tell your friends. This work was an Addy Award winner.
Art directed while at Jackson Marketing.