Outdoor is always a challenge. Get across your concept in as few words as possible so it gets noticed and remembered. You can't cram multiple messages into something people see only for a few seconds as they drive by. After a few years hockey-less, Greenville finally got a new team, and we were called on to get the word out with some outdoor, banner ads and a look.
We wanted the look to scream hockey, the lines had some punch to them and the boards lined the highways on the way to the arena bringing some much-needed attention.
Art directed while at Jackson Marketing.