The details are what makes an event great. Our goal is to connect all those details together to further develop the event theme and reinforce key messaging. In this case, that meant making even the water bottle labels reinforce the all-season traction feature of the tire. This was one of two ideas that we came up with for the rush labels, the other idea was just a little too far out (ask me about Sprumfalter sometime). The challenge of illustrating a yeti in all four environments, even with a very short timeframe, really was a lot of fun.
You may be wondering, was the Glacier Water colder than the Spring Water? Was the Creek Water fresher than the Lake Water? To tell the truth, I hear all bottles were put on ice and all tasted the same.
Art directed while at Jackson MG.