Randomly ran into this product online the other week and they looked familiar :). Yep, I did these label designs a few years ago and though I probably wouldn’t go to the gradient again, I did blur some grass imagery for the backdrop so that makes me feel a little better about them. It couldn’t be any more ironic for me to design lawn care product labels. My back yard looks like I’ve been putting forth real effort to actually destroy all signs of healthy grass. Anyway, the product labels needed to have a unified look across the series of products and also reflect the modern Lawnifi look. One challenge was making sure all the content sections were included, but also broken up into digestible pieces. That can be a challenge with so many details, benefits and suggestions. All in all, the final labels tell the story they need to and hopefully they help buyers improve their lawn.
I won’t even begin to act like I know how the air starters work. I know the images seem complicated and I’m no engineer, but after talking through the project that may be a good thing. There isn’t anyone alive who could explain exactly how the process works in a logo. Thank goodness logos don’t have to be literal. Many people try to make them that way, but to create a simple memorable mark always is best and that’s what I sought out to do.
For this project, I broke down some components from engines and starters alike. The fan is an interesting component visually to me and with some evolution, I used the shape to morph into a bird which just makes sense with the name :).
The final logo was coupled with a crest-like shape and I liked having the mark placed in the upper corner of the text like it was about to take off. My suggestion for identity materials and branding going forward is to use a red foil stamp, where appropriate, with a flat black backdrop.
I head about Greenville Natural Health from a co-worker who had seen them in the past for some health issues. After looking through their site and seeing some of their materials, I knew A. this is a place that would help my own digestive problems post Lyme Disease and B. this is a place that would use a bit of branding help and a refresh. I have been to other natural health practices before as the typical routes for recovery weren't helping me as much as I had hoped. I was directed from one specialist to another specialist, to another and taken so many antibiotics with no end in site.
Upon going to visit with Marina, right away, I could tell this was going to be a good experience. Not only did Marina take time to listen to my story and talk through what has helped and hurt, she seemed to care and understand. Like many small businesses that are now looking to grow and take the next step, Greenville Natural Heath could use a brand refresh. There wasn't a polished look to many of their items and I wanted to start to create branding that would not only be consistent across their business but also bring a more current look. After all, the team does some techniques and treatments that are cutting edge and they should have a clean, modern feel.
I got to work, creating various styles and looks that could be flexible but easily recognized as the brand extends onto apparel, sponsorships, collateral and advertising. I even questioned having "Greenville" before the other wording or after. For some reason I could see it being said both ways and thought it was worth discussing.
Since the business has Greenville right up front in the name and previously in the logo it was so prominent, I thought it would make sense to have a visual that could play off Greenville's staple, the bridge. It just makes sense to incorporate if we could. My thought was that if the sticker is seen on cars, or around town, residents would feel more inclined to wear it or notice it because it feels local.
As you can see I created a simple vector graphic representation of the bridge and used a leaf to communicate the natural or health side of the business. I liked the green and blue color scheme as it seems relaxed but still had quite a bit of contrast. The blue incorporation was a jump from the previous branding, but after looking at a few color swatches I think was a smart move.
When creating the various orientations, I started exploring an abbreviation for Greenville. I thought GVL would feel more modern and locally I think more people would still recognize the abbreviation. It created a slightly simpler look when handling the type which I liked as well. In the end I provided both versions, spelled out and abbreviated. What is being discussed is using Greenville until it's full¥ established with the new branding and then down the road transitioning or at least revisiting the abbreviation. With SEO and other considerations, it's maybe too big of a switch at this time.
I included this next image to illustrate just how many files I create for a logo project. There are full color, reversed full color, outline, reversed outline, grayscale, reversed grayscale, one color black and finally, reversed one color. This is just for one of the badges, then I did both horizontal and vertical orientations with both Greenville and GVL. Cheap designers or crowdsourcing sites would give you the full color version and event then who knows what filetypes of them, but when you choose a professional designer, they should be giving you professional, clean files with many forms for use. Vendors will thank you, your layouts won't be blurry and it will make your brand look more professional.
Stickers for bottles, and all types of collateral materials are being developed and below are a few branding elements I have started developing. A few of the explored sticker directions are shown here. The small stickers are for the tops of bottles and the large one is for wrapping on the side of the bottle and indicating dosage.
The avocado is the first of many icons being developed to represent Greenville Natural Health service offerings. Using the simple outline style works well with the new logo and is a more modern approach than full color graphics with drop shadows.
I also created a leaf pattern to be used and have already overlaid the pattern on photos for key visuals on a presentation and plan on using the pattern to add a texture on various branded items.
All in all, a fun start to a rebrand and it's exciting to work on a refresh for a business that helps people get back on track with their health!.
With all the elections going on here, it seems every intersection is filled with signs. Lately, I've really been trying to think more strategic for my freelance clients and this seemed like a perfect opportunity to stand out in a sea of the same. Each candidate has signs displayed back to back to back. Yeah your running for office, we got it after the first ten signs.
I sent my dentist a mockup around 10pm showing a sign with his name (which is also his practice name) "for dentist." He liked the idea and by lunch the next day, I was uploading the final layout for printing signs. Twenty-five signs were placed along Haywood and Woodruff Road, leading right to his office location with another sign out front.
Ben's office received phone calls, they heard some buzz at the pole lines and attributed seven or so new patients to the advertising. I always want to be creating work that both stands out and gets attention, but it's really satisfying to hear when that work also produces results.
In my first year of college, I had to take two mandatory drawing classes. Awesome, graphic designers aren't always the best 2d artists and since I grew up drawing and painting, I figured it would be an easy good grade to help balance out English 101 :). Turns out the drawing classes took quite a bit of time and we had to also do some technical anatomical drawings completely to scale. I think I put around ten or so hours into each one to get all the proportions decent and include all the intricate muscle groups. While at times I remember running straight from soccer or basketball practice to get over to the art building still sweaty and with limited time to get some drawing in, they were fun to work on and slowed my mind down.
Recently I had the idea to scan in the drawings and create some funny callouts. Going to a buddies residency graduation seemed like a good cause to assemble the first poster and present it as a gift. I plan to create a few other versions with more callouts so they could be hung as different posters together in a series. Possibly license them to med-schools for selling in their campus stores and just send to doctor offices to get a few smiles. All in all, fun to look back at some old drawings, and to combine a creative thought with some artwork.
I never knew how a Whiskey Ball was actually made until I saw IceCraft’s product. They manufacture a product that takes a block of ice, could be from water frozen in a solo cup or anything large enough, and compresses it as the ice melts into a perfect ball. It takes a matter of seconds for the weight of the top to drift down forming the ball. Pretty cool! Anyway, before they sell and promote the them for people to keep on their wet bar shelves, they needed a logo design and that’s what I do. They wanted an older ornate look and it was a lot of fun to create a few flourishes and do some custom type. Below are the layouts and finally the chosen version.
Basically combine manufacturing and dinner each quarter for a meeting of the minds and that sums up Industry Hour. It’s a great way for Innovative Manufacturing to look like a thought leader and make some great connections. The meetings have been growing since they started this a while back and even have sponsors now for the event. Putting a brand look to the meetings was a lot of fun and you can see how my thoughts ranged from blades to gears and the balance I kept tweaking between dinnerware and tools.
In the end, the caliper was the tool common to many of the businesses that would be present and just made sense for the meeting. It’s not often I get logos where I’m given two distinct things to combine (like everyone on dribble makes up, Monkey Music or something) and that made this one a lot of fun.